It may be described as secluded, quiet, and peaceful, but Primland is perhaps the only resort of its kind where a luxurious atmosphere is matched with pampering at no extra cost.

The Lodge at Primland with
the observatory on the right,

This resort in Virginia also borders North Carolina and can be recognized as a hidden paradise where the quiet atmosphere is sometimes interrupted by the cool breeze that passes over the plateau of the mountain top on which it was constructed.

This magnificent new 72,000 square foot Lodge, perched atop one of the highest ridges in the 12,000 acre resort, takes luxury to new heights, without any fanfare.

"The Lodge is the showpiece of the property with its many unique features and variety of facilities on offer for relaxation and enjoyment, ranging from the spa and ballroom to fine and casual dining as well as an observatory that brings the mountains closer to the stars,” says General Manager Brooks Bradbury.

Constructed with natural indigenous materials, The Lodge and cottages have been designed to reflect the architectural style of historic structures in the Virginia Mountains.  The Lodge's 26 quality guest rooms feature nine different floor plans with a mixture of King,  Queen and double Quern suites, all with exceptional views. 

One of the many suites at the
26 room Lodge at Primland.

The ultimate accommodation is The Pinnacle Suite, which has 1,800 square feet of space and is located directly below the silo-designed Observatory, providing stunning views of the heavens.

Other options range from six Piedmont rooms with 518 plus square footage, six Mountain suites with 600 to 800 square footage, to 13 Blue Ridge Suites with 900 to 1,125 square footage. Of the 26 rooms and suites, there are 14 king bedded with 12 double queen bedded accommodations.

Prices from the low season to the high season range from $225 to $295 for Piedmont rooms, $325 to $375 for Mountain suites, $450 to $509 for Blue Ridge suites, and from $1,000 to $1,200 for the Pinnacle Suite. All the rooms are provided with an “away switch” which takes over the power in each room, and another that says “welcome”, which puts on all the lights. It was a truly welcome innovation.

Its time for a plunge in the
swimming pool at Primland.

Amenities at the Lodge include a spa, an indoor pool, fitness center, recreation area, a ballroom, golf shop, locker rooms, a fully outfitted board room, meeting facilities, theatre and indoor parking. The star attraction at the Lodge is the telescope in the Observatory, where, on clear nights, guests can see galaxies 27 million light years away.

Primland's premier Highland Golf Course, designed by Donald Steel, has attracted international attention and was ranked in 2007 by Travel and Leisure Golf as one of America's top 10- best new courses.  And in January the next year, Golf Digest named it best new public course in America ($75 and over)  It also ranks in the top 25 of  Golfweek's annual survey of best resorts in the U.S.

"There is a remoteness about Primland, a sense of escape, that is special. Golf courses have been built in every landscape imaginable but only rarely on mountain peaks", Steel commented.  He added: "Primland sits on top of the world, enjoying scenic views that stretch the vocabulary and with a design of the course that is very different". There is not a single lake on the course.

The magnificent Highland Course at Primland.

The approach to the Lodge involves about seven miles of winding road, takes guests on a tour of the rich foliage in the area and the magnificent views of the mountain range. 

The game room where guests can
test their skills in friendly competition.

One of the most impressive features of the Lodge is the tremendous use of indigenous materials, including wood purchased from abandoned barns and boards. Wood is used almost everywhere.

There is also a venue for corporate groups with meeting rooms and conference facilities capable of hosting up to 60 delegates.

The origins of Primland’s property date back more than 250 years to 1747 when the then Governor of Virginia, Lord Brooke, gave a 60,000-acre land grant to  William Austin.  Austin was the first of several to benefit from generous property dispositions, many of whom received 70,000 acres each to develop the land into a source of nourishment for animals to a source of income and substance for the hardy settlers who took on the task of clearing the land for agriculture and for home construction.

The property eventually came into the ownership of the Primat family and Garance Primat, one of the current owners, who  took on the task of creating The Spa, rated as one of the best in the world.  Mrs. Primat turned to nature and the American Indian for inspiration and in so doing she created a spa that embodies the influences of the Cherokee and seven other tribes.

Two tepees face The Spa at Primland.
(Photo by Edwin Ali.)

The treatments at the spa pay homage to nature from which the tribes drew their ability to heal and nurture.  Using only  local organic produce and natural oils guests can indulge in any of the 40 to 50 minutes treatments available.  My session at the spa actually provided that kind of satisfaction and contentment that soon drew slumber.  Some visitors have described the Spa as a retreat filled with calmness, and a gentility that leads one to slumber within minutes.  Music in the Spa was carefully selected to sooth the senses with each room having its own unique experience. From one of the relaxation room one can see two teepees, a further acknowledgement of the importance of the American Indians.  The spa was constructed with a predominance of natural and noble materials, including wood, stone, and marble.  The resort blends perfectly with the amazing mountain scenery which adds serenity and satisfaction to all.

Turquoise is a spiritual and aesthetic touch point of the Spa. This most sacred of stones, the American Indians believe, is a piece of sky fallen on earth and regenerates the skin while harmonizing the mind and body.  The stone of eternal youth finds a place in both the soothing decor and several of the treatments.

Editor, Edwin Ali, test drives an Aston Martin
(the typeJames Bond drove in the movies).

During a media trip to Primland journalists were able to meet Harold Primat, one of the owners of the resort who is also a top class racer of the beautiful, elegant, luxurious and powerful Aston Martin vehicle. The four journalists on the trip shared a driving experience second to none backed by a 470 horse power engine, which propels the car to a top speed of 188 miles per hour.

Fine Cuisine

Guests have many choices when it comes to cuisine at Primland.

In fact, dining is one of the resort’s great pleasures. At Primland, amazing flavors happen because they cook with heart and soul, using seasonal farm-fresh products. They work closely with local growers and purveyors to hand-select only the freshest, most innovative organic and sustainable ingredients. The resulting flavors linger as fond memories long after the meal has come to an end.

Several dining options are available to you during your stay, ranging from the stylish elements dining room in The Lodge to the casual Stables Saloon or the relaxed 19th Pub. A limited in-room dining menu is available from 11 p.m. – 7 p.m.

elements: This refined dining room, located on the main floor in The Lodge, evokes the elements of air, water, fire, and earth while celebrating elemental flavors, with a focus on local, organic and sustainable foods. The food at elements, prepared with great care and thoughtfulness, sings with flavors as fresh and inspired as the ingredients  gathered from local growers. Matching wine selections to each course adds another dimension to your experience. Open for breakfast and dinner. Reservations are required to dine at elements. Smart, casual attire and jackets requested for gentlemen at dinner.

Dining is elementary fabulous at elements at the Lodge.

To make a reservation, please send a request to and we will confirm your booking via e-mail in 24 hours or less.

Breakfast is served from 7 a.m. – 10 p.m.
Afternoon Tea is served in the Great Hall from 4 p.m. – 5 p.m.
Dinner is served from 6:30 p.m. – 9:30 p.m.

Private Dining at 5th: For small group events and special celebrations, please inquire about 5th, Primland’s private dining room. Smart, casual attire with jackets is requested for gentlemen at dinner.

Chef's Table: Guests who wish to enjoy a memorable meal at the element’s Chef’s Table will savor a nine-course tasting menu during dinner service in The Lodge kitchen. The chef and dining room staff will attend to your meal as you dine “behind-the-scenes” in the specially designed Chef’s Table alcove.

The Chef’s Table may be reserved for up to 12 guests; priced at $150 per person (exclusive of tax and gratuity), or $200 per person with wine pairings. A gratuity of 20% is applied automatically to parties of eight or more. Let the staff  know of your particular food and wine preferences at the time of reservation. Please call 276-222-3800 to reserve.

19th Pub:  Visit the 19th Pub and enjoy a lively bar well stocked with draught beers, single malts, favorite cocktails, and a selection from the casual Pub menu. Serving daily from 11 a.m. to 11 p.m; casual attire.

Stables Saloon:  Primland’s original Virginia dining facility, built atop the old stables, is available seasonally for breakfast or dinner and year-round for private parties and events. The Stables Saloon’s chef and culinary team have created classic and casual menus perfect for a hearty respite after a full day of activities; casual attire.  Hours are subject to change seasonally. Please call 276-222-3800 for current hours.

Primland is also a leader in outdoor adventures such as hunting and fishing. For the hunters, the options include upland style wingshooting for pheasant, quail, chukar, partridge, plus big game hunts for whitetail, deer and spring gobbler hunting. All hunts are fully guided by expert staff.

Fly fishing near Primland.

Fishermen can enjoy casting for rainbow, brown, or brook trout in the headwaters of the Dan River, in an area known as the Grand Canyon of Virginia.  Other sporting pursuits include horseback riding, mountain biking, and ATV tours on 90 miles of trails.

Primland has a devoted, dedicated, and professional staff who take pride in their work and performances.  General Manager Brooks Bradbury was born in Petersburg, Virginia and began his hospitality career in 1979 at the Red Lion Inn in Stockbridge, Massachusetts  He moved up the ladder with rapid speed.  He attended schools in  Springville and Syracuse, NY. He received his Bachelor of Arts degree in Political Science and Russian Studies from the State University of New York following a summer spent working at the U.S. Embassy in Moscow.

2000 Busted Rock Road
Meadows of Dan, VA 24120
Phone: 866-960-7746

Vice President Steve Helms was born and raised in Meadows of Dan, Virginia. He began working at Primland in 1980 during breaks from college. 

He became assistant Manager of Primland in 1991 and was promoted to General Manager in 1988. He is currently Vice President.  Over the years Steve has served on a variety of tourism and community board of directors including the Blue Ridge Travel Association Executive Board.

ATV drivers experiencing the rough terrain at Primland.

— Feature by Edwin Ali, Jetsetters Magazine Editor; photos courtesy of Primland.